The Name Behind The Names.
From the company that crafted cases for the world’s most distinguished watchmakers comes a new collection of timepieces befitting a storied name.
ALD Collection
The A.L.D. Collection
Throughout Dennison’s History and still today, every Dennison watch features the ALD hallmark. This is a testament to the founder Aaron Lufkin Dennison who was a pioneer of the watch industry.
A beautiful cushion case design, inspired by Dennison cases of the 1940s, reworked for today with minimalist sunray and natural stone dials. The ALD Collection is a celebration of history and innovation, blending classic elegance with modern wearability.
A History of Making History
Aaron Lufkin Dennison, founder of Dennison and co-founder of Waltham, registered patent no. 356 for an air and watertight watch case back in 1872. The rest as we say, is Dennison’s history.
Honour the Past. Invent the Future.
Born into a family of Swiss watchmakers, Emmanuel Gueit designed iconic watches for Rolex, Piaget and Audemars Piguet. Today, you'll find his passion for yesterday and vision for tomorrow in every watch we make.
"The shape. The difference between Dennison and the other brands is the shape. It is bringing the old shape back alive, back upfront again. Something different."
– Emmanuel Gueit
