The Name Behind The Names.
From the company that crafted cases for the world’s most distinguished watchmakers comes a new collection of timepieces befitting a storied name.
New launch
Capsule Collection Dunes Dial
A distinguished revival of the classic Dennison cushion case, our first Capsule Collection "Dunes in Salmon" watch reimagines 1960s elegance through a modern lens.
Crafted in PVD gold over stainless steel, the case measures 37mm by 33.5mm, with a sleek 6mm profile that wears with understated grace.
The dial features a bold embossed pattern inspired by shifting sand dunes, finished in a vintage salmon tone. The texture catches the light with gentle movement, evoking the quiet beauty of desert landscapes.
Interchangeable leather straps in grey, brown, black, and navy offer versatile styling options, secured with a bespoke pin buckle that reflects the case’s elegant curvature and finish.
A poetic fusion of nature’s rhythm and timeless design.
A History of Making History
Aaron Lufkin Dennison, founder of Dennison and co-founder of Waltham, registered patent no. 356 for an air and watertight watch case back in 1872. The rest as we say, is Dennison’s history.
Honour the Past. Invent the Future.
Born into a family of Swiss watchmakers, Emmanuel Gueit designed iconic watches for Rolex, Piaget and Audemars Piguet. Today, you'll find his passion for yesterday and vision for tomorrow in every watch we make.
"The shape. The difference between Dennison and the other brands is the shape. It is bringing the old shape back alive, back upfront again. Something different."
– Emmanuel Gueit
