Retailer Focus: Fine Arts, Dubai
Retailer Focus: Fine Arts, Dubai
Last month, as the energy of Dubai Watch Week swept through the city, we had the privilege of presenting a Dennison pop-up inside Fine Arts Jewellery at Dubai Mall an experience that felt both like a homecoming and a new chapter. For a brand with roots stretching back to 1874, moments like this remind us why we returned to watchmaking in the first place: to share our craft with people who genuinely care about design, history, and the small details that make a watch worth wearing.
Dubai Watch Week has grown into one of the world’s most respected gatherings for the horological community, but this year felt especially significant. With its expanded footprint in Burj Park and an increasingly global audience passing through Dubai Mall each day, the atmosphere was electric. For us, choosing to appear at Fine Arts Jewellery was intentional. Their space refined, quietly confident, and design-driven mirrors so much of our own ethos. It offered the perfect setting to reintroduce Dennison to a region that has always had a deep appreciation for craftsmanship and independent makers.
Dennison has introduced two new dial variants to the ALD Collection: a White MOP “Ghost” mosaic dial and a Black Marble dial. Alongside these, the brand unveiled a selection of off-catalogue gem-set pieces, including the novelty MOP Zebra dial—produced exclusively for the ALD Diamonds Collection. The Zebra model is available in store at Fine Arts or directly from Dennison by special order. Watching visitors pick it up, turn it over, ask about its lines and inspirations those were the moments that stood out. Some people were drawn to our heritage, curious about our early work crafting cases for giants like Rolex and Omega. Others connected instantly with the modern design language shepherded by our designer Emmanuel Gueit, who brought new life to our.
archives through bold silhouettes and natural materials. Hearing their reactions firsthand reminded us why evolving the brand mattered as much as honouring our origins.
What struck us most was the range of people who came through. Long time collectors, newcomers discovering independent watchmaking for the first time and Industry friends stopping by between panels. Dubai Watch Week has always been known for its openness and accessibility, and this year proved no different. There was no barrier between the audience and the craft only conversation, curiosity, and shared enthusiasm.
For us, the pop-up wasn’t simply a retail moment; it was a dialogue. It was a chance to understand what today’s collectors value, what they’re looking for, and how Dennison can continue to offer something genuine in a landscape often dominated by heritage titans. The warm reception affirmed that there is a place for thoughtful, design-led independent brands especially those that carry a story.
As we look ahead, Dubai and our great retail partners in the region have become an anchor for our future plans. The conversations we had, the relationships formed, the interest sparked they’ve all shaped the direction we’re excited to explore next. While Dennison’s history stretches back nearly 150 years, it’s moments like this pop-up that make the journey feel fresh again.
To everyone who visited, tried on a watch, shared their thoughts, or simply stopped to chat thank you. You helped make our first Dubai Watch Week presence something truly memorable. We’re already looking forward to what comes next.
