Capsule Collection Dunes Dial

Introducing our first Capsule Collection - "Dunes in Salmon". The bold embossed dial design is inspired by shifting sand dunes, finished in a vintage salmon tone.

Strap Size — Regular

Variant

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Time For Art 2024

Dennison introduces a Capsule Collection limited to 100 pieces to celebrate the success of the “Infinite Blue” piece unique sold by Philips in the TimeForArt 2024 Auction. This special watch designed by Emmanuel Gueit, sold to benefit the Swiss Institute for contemporary artists attracted some fierce bidding and achieved a final price of $5,040 USD.

A legacy collection

“As a designer, my goal has always been to create timepieces
that reflect both the past and the future of horology.
With the A.L.D. Collection, I wanted to pay tribute to Dennison’s incredible legacy while bringing a contemporary edge that resonates with today’s watch collectors. These watches embody the best of both worlds—heritage craftsmanship and modern innovation.”

Emmanuel Gueit, Designer of the A.L.D.

Discover the collection

Maximal Simplicity

Our inaugural ALD Collection continues the Dennison legacy, picking up where it left off in the late 1960s. Inspired by the era’s bold design and modernist minimalism, this collection blends timeless style with functional simplicity, just as Dennison did over half a century ago.

A History of Making History

Aaron Lufkin Dennison, founder of Dennison, registered patent no. 356 for an air and watertight watch case back in 1872. The rest, as we say, is our history.

DENNISON'S HISTORY