Dennison + Collectability
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For over a century, Dennison has quietly shaped watchmaking history by crafting cases for iconic timepieces. Now, in partnership with Collectability, the trusted source for vintage Patek Philippe, Dennison continues its legacy with a bold new offering. Launching on May 6th, the Dennison + Collectability Watch, a modern cushion-form timepiece, is ready to wear now.
A collaboration conceived in Geneva during Auctions Week, Collectability’s John Reardon and Dennison’s director Stephane Cheikh bonded over their love for bold cases and vivid dials. Reardon was so impressed with the price point and quality of Dennison’s inaugural ALD collection that he bought one for himself—and each of his children. It was during this time that John envisioned a watch that captured the spirit and design of a bygone era with a modern twist.
Product overview:
A distinguished revival of the classic Dennison cushion case, our Sunray Dial watch pays homage to the elegance of the 1960s. Crafted in stainless steel, the case measures a refined 37mm by 33.5mm, with an ultra slim 6mm profile, offering a seamless balance of presence and comfort on the wrist. The modern two-tone Sunray Dial draws from the rarest pieces in Collectability’s archive, echoing designs from the past whilst retaining the aesthetic blueprint of Dennison’s ALD Collection. It is paired with a bespoke leather strap with thoughtfully designed pin-buckle that mirrors the curvature and material finish of the case.
A legacy collection
“As a designer, my goal has always been to create timepieces
that reflect both the past and the future of horology.
With the A.L.D. Collection, I wanted to pay tribute to Dennison’s incredible legacy while bringing a contemporary edge that resonates with today’s watch collectors. These watches embody the best of both worlds—heritage craftsmanship and modern innovation.”
Emmanuel Gueit, Designer of the A.L.D.
A History of Making History
Aaron Lufkin Dennison, founder of Dennison and co-founder of Waltham, registered patent no. 356 for an air and watertight watch case back in 1872. The rest, as we say, is our history.