The Name Behind The Names.
From the company that crafted cases for the world’s most distinguished watchmakers comes a new collection of timepieces befitting a storied name.
New launch
Tiger Eye & Marble In Steel
Sale price$890
ALD Black Marble In Gold
Sale price$690
ALD White MOP "Ghost" In Steel
Sale price$790

GPHG Winner - ALD Tiger’s Eye In Gold
Dennison is extremely proud to accept the Watch Prize for Le Grand Prix d'Horlogerie de Genève 2025 Challenge category.

A History of Making History
Aaron Lufkin Dennison, founder of Dennison and co-founder of Waltham, registered patent no. 356 for an air and watertight watch case back in 1872. The rest as we say, is Dennison’s history.

Honour the Past. Shape the Future.
Born and raised in Geneva, Emmanuel Gueit, son of revered watch designer Jean-Claude Gueit, has forged his own legacy by creating iconic timepieces for Audemars Piguet, Rolex and others. Today, his passion for heritage and vision for the future are reflected in every watch we produce.

"The shape. The difference between Dennison and the other brands is the shape. It is bringing the old shape back alive, back upfront again. Something different."
– Emmanuel Gueit





























